Science and Law
15th February 2013

The Science behind Wrinkle-Reducing Products

Plaintiffs targeted the advertising claims of a major cosmetics company’s anti-aging and wrinkle-reducing products through a class-wide consumer fraud action.

The Science behind Wrinkle-Reducing Products

THE CHALLENGE

Plaintiffs targeted the advertising claims of a major cosmetics company’s anti-aging and wrinkle-reducing products through a class-wide consumer fraud action.

The Defense Team turned to ISS to develop a strong science-based defense using the best available data, in addition to leveraging our expertise in identifying and retaining some of the most knowledgeable and experienced experts in the field.

THE ISS SOLUTION

ISS quickly and efficiently developed a comprehensive literature review of the science related to the efficacy of anti-aging ingredients, especially retinoid-based compounds. This allowed the Defense team to become knowledgeable on the scientific issues related to anti-aging products.

In addition, ISS identified and retained a leading medical expert well versed in the use of cosmetic products in dermatology settings.

With its scientific team in place, the Defense was able to effectively prepare for and rebut plaintiff expert arguments throughout the litigation process.

During the course of litigation, the ISS team helped to craft expert reports, cross-examination themes (and even specific questions), and developed responses to plaintiff expert reports.

With a solid case built on sound science, the Defense team was free to focus on general litigation strategy and lawyering.

THE RESULT

The Judge in the case denied plaintiff’s class certification, securing a perfect outcome for the Defense. By seamlessly integrating ISS with their legal team, the Defense successfully helped defend their client’s anti-aging products based on an informed, rational scientific approach.

About Innovative Science Solutions

Innovative Science Solutions (ISS) is a leading scientific consulting firm for the worldwide pharmaceutical, biotechnology, and medical device industries. We are an expert team of scientists, regulatory strategists, and consultants providing a wide range of fully-integrated services to industry and counsel including:

Scientific Support to Counsel (Scientific Analysis, Scientific Strategy, Expert ID)

FDA Drug and Medical Device Advisory Committee Review Services

Regulatory Strategy Development

Dietary Supplement Claim Substantiation and Defense Services

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